Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/08508_Field_TCGG T273.txt

Text File | 1996-04-10 | 818b | 16 lines

ambiguity might exist. Punctuation is often wholly absent, and
is never full and systematic.” “Full and systematic” would be for
the eye, whereas punctuation even in the sixteenth and
seventeenth centuries continued to be for the ear and not the
eye. (21)

Manuscript culture is conversational if only because the writer
and his audience are physically related by the form of
publication as performance.

*     There is no lack of indication that “reading” throughout
ancient and medieval times meant reading aloud, or even a kind
of incantation. But nobody has ever gathered adequate data
on this question. I can at least give a few samples from various
periods of the sort of evidence that is readily available. Thus in
his Poetics  (26) Aristotle points out: “That Tragedy may